Scalefund
Scalefund
Scalefund
project overview
Through ScaleFund, the idea was to visually express elevation and growth. Starting from the existing identity, especially the three bars within the “e” I developed a more graphic and distinctive approach, transforming these lines into a symbol of progression and momentum. The goal was to reinforce the idea of growth while staying true to the brand’s original DNA.
Through ScaleFund, the idea was to visually express elevation and growth. Starting from the existing identity, especially the three bars within the “e” I developed a more graphic and distinctive approach, transforming these lines into a symbol of progression and momentum. The goal was to reinforce the idea of growth while staying true to the brand’s original DNA.
Through ScaleFund, the idea was to visually express elevation and growth. Starting from the existing identity, especially the three bars within the “e” I developed a more graphic and distinctive approach, transforming these lines into a symbol of progression and momentum. The goal was to reinforce the idea of growth while staying true to the brand’s original DNA.
project type
Brand identity
Brand identity
Brand identity
year
2025
2025
2025
my role
Brand designer
Brand designer
Brand designer
client
Reed
Reed
Reed
